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Semi-Finalist 2020 CIBA Book Awards
Gold Winner 2021 Indie Book Awards
Silver Winner 2021 Readers’ Favorite
Story Power: Secrets to Creating, Crafting, and Telling Memorable Stories
Kate Farrell
Stories are everywhere. The art of storytelling has been around as long as humans have. And in today’s noisy, techie, automated world, storytelling is not only prevalent—it’s vital. Whether you’re interested in enlivening conversation, building your business brand, sharing family wisdom, or performing on stage, Story Power will show you how to make use of a good story.
Become an Engaging Storyteller. Storytelling is the most effective way to communicate and to affect change—if you know how to use it. Story Power provides techniques for creating and framing personal stories alongside effective tips for telling them in any setting. Plus, this book models stories with unique storytelling examples, exercises, and prompts, as well as storytelling techniques for delivery in a spontaneous, authentic style.
If you want to experience the power of storytelling in your life, Story Power is for you. In this book, discover:
- How to share your own coming-of-age stories and family folklore
- The importance of a personal branding story and storytelling marketing
- Seven Steps to Storytelling, along with helpful tools, organizers, and media options.
Kate Farrell was a storyteller at an early age. By age ten, she’d tacked signs on telephone poles in her neighborhood, announcing her fairytale play. As a first year teacher, she stumbled on storytelling as the best way to teach literature to inner city kids. By 1970, she’d honed the skill as a new librarian, and in 1980s, funded and trained teachers in a CA state-wide storytelling project—and published educational materials on the art with big name publishers, like Scholastic and Highlights for Children.
Kate is the founder of Woven: Telling the Heroine’s Journey based on her work with storytelling, finding profound meaning in the archetypes of feminine fairy tales. She shares her process in workshops and on Substack.
Her new craft book, The Fairy Tale Heroine: Live and Write Her Journey, is available in January 2027 from Sibyl Writing Craft. Pre-Order today!
In it, the author of Story Power reimagines and examines the Hero’s Journey as the Feminine Quest.
The hero’s journey dominates the world’s narrative while the heroine’s journey, based on the age-old, long-suppressed foundational fairy tales, has been lost to time. To restore this great legacy, Kate Farrell explores the hidden terrain of the feminine quest in folk literature, digging deep, hitting the bedrock of the ancient heroine’s journey with the mythic language Joseph Campbell gave to the modern hero. In this way, the Fairy Tale Heroine now meets a cultural moment.
From a heritage that is wide and profound, stories of courageous heroines and their daunting tasks are gathered from the oral traditions of the matriarchal cultures of Old Europe. Farrell rediscovers the feminine quest with lively commentaries on their layers of symbolic meanings. Each fairy tale reflects aspects of the feminine psyche today, as cited in the research of Jungian scholars, and demonstrated in the range of stories discussed, from classics like “Snow White” and “Cinderella” to film and fiction of pop culture.
Readers will find themselves in the heroine’s journey and writers will translate its archetypes, motifs, tropes, and characters to their creative work helped by prompts, writing exercises, and personal examples from each chapter. Published by Sibyl Writing Craft.

